Meta Ads Management · From $997/mo + 15% Ad Spend

Facebook & Instagram Ads
Built for Conversion.

Performance campaigns with audience targeting, creative testing, and full-funnel conversion tracking. US and UK market focus. ROAS-driven management, not reach metrics.

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Meta Ads management by Luciano Bonanno is fee-aligned, data-driven, and focused on revenue per dollar spent rather than vanity reach metrics. Pricing starts at $997/mo + 15% of monthly ad spend, with a minimum ad spend of $5,000/mo. Management includes campaign architecture, audience strategy, creative testing framework, CAPI server-side tracking setup, and monthly ROAS-focused reporting.

01

What You Get

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Campaign Architecture & Audience Strategy

Proper funnel structure: awareness, consideration, and conversion campaigns with appropriate objectives at each stage. Audience segmentation. Cold targeting (broad, Advantage+, or interest-based), warm retargeting (website visitors, engaged audiences), and hot retargeting (cart abandoners, product viewers). Customer list lookalikes for scaling proven buyers.

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Creative Testing Framework

Systematic A/B testing of copy angles, visual formats, and CTAs. I establish which creative variables to isolate, build the testing structure, analyze results, and iterate. Creative fatigue monitoring. When performance drops due to frequency, new creative variations are flagged before they waste significant spend.

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Conversions API (CAPI) Setup

Server-side tracking via Meta Conversions API running alongside the Pixel for maximum event matching in a post-iOS 14 world. Proper event priority within the 8-event limit for Aggregated Event Measurement. This ensures your ROAS reporting is as accurate as technically possible.

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Offer & Landing Page Alignment

The ad's job is to get the click. The landing page's job is to convert. I review alignment between ad messaging and landing page. Any disconnect reduces conversion rate and Quality Score. For ecommerce, this includes product page review and cart flow analysis for friction points.

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Budget Allocation & Scaling

Strategic budget distribution between prospecting and retargeting. Scaling winning ad sets while monitoring for CPM inflation. Campaign Budget Optimization (CBO) vs. Ad Set Budget Optimization decisions based on account structure and testing needs.

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Monthly Reporting & Optimization

ROAS, cost per purchase, cost per lead, creative performance breakdown, audience overlap analysis, and frequency metrics. Every metric tied to your business objective. Specific bid, budget, and creative changes made in the month, and what comes next.

02

My Approach to Meta Ads

The most common Meta Ads failure mode is treating it as a set-and-forget channel: create a campaign, run it for six months, and wonder why ROAS is declining. Creative fatigue is real. Meta audiences burn through ad creative faster than almost any other channel, and performance will decay without a systematic refresh cycle.

My approach starts with identifying the single most important conversion action for the campaign (purchase, lead, add-to-cart) and building everything backward from that. Every campaign has a clear objective, every ad set has a clear audience hypothesis, and every creative has a specific angle being tested. Random creative with no hypothesis produces random results.

For ecommerce, Advantage+ Shopping Campaigns have become a significant driver in 2025–2026 for accounts with sufficient purchase history. I use ASC for accounts with 30+ purchase events/month and supplement with traditional prospecting and retargeting campaigns for finer control. Feed quality and product catalog optimization in Meta Commerce Manager are handled as part of the initial setup.

Attribution is the biggest lie in Meta Ads reporting if set up incorrectly. Many managers use the default 7-day click, 1-day view attribution window, which double-counts organic purchases as Meta-attributed conversions. I configure attribution windows appropriate to your purchase cycle and cross-reference with GA4 data to give you an honest picture of what Meta is actually contributing.

When I run both Meta Ads and Google Ads for a client, the combined intelligence is more valuable than either channel alone. Winning ad copy angles from Meta search inform Google Search ad copy. High-converting keywords from Google Search surface audience interests for Meta targeting. This integrated approach is why multi-channel clients consistently outperform single-channel benchmarks.

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Pricing

Management Fee
From $997/mo
+ 15% ad spend · minimum ad spend $5,000/mo
Includes campaign management, creative strategy, audience testing, CAPI setup, and monthly reporting. 10% combined discount when bundled with Google Ads management.
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One-Time Option
Meta Ads Audit
$500
one-time
Full account review: campaign structure, audience analysis, creative performance, attribution setup, CAPI implementation, wasted spend identification, and a prioritised action plan.
Book Audit
04

Who This Is For

My Meta Ads management is designed for ecommerce brands and lead generation businesses spending $5,000–$100,000/mo on Facebook and Instagram ads. Below $5,000/mo, the management-to-spend ratio makes professional management harder to justify unless there is a clear scaling plan.

Meta works exceptionally well for ecommerce businesses with visually compelling products, a defined target audience, and a clear offer. It also works for service businesses with specific geographic or demographic targeting needs. It works less well for hyper-niche B2B products with very small addressable audiences. For those, Google Ads and LinkedIn typically have better ROI.

05

Frequently Asked Questions

How is Meta Ads different from Google Ads?
Google Ads captures demand (people searching for your product). Meta Ads creates demand (showing your product to people who match your ideal buyer profile). Both are powerful, but they require different creative strategies. Meta performance depends heavily on creative quality. The audience targeting algorithm has become remarkably good, but it cannot compensate for weak creative.
What is your fee for Meta Ads management?
From $997/mo + 15% of monthly ad spend, with a minimum ad spend of $5,000/mo. First month includes account audit or full setup. No hidden fees. If you are running both Google Ads and Meta Ads with me, there is a 10% discount on the combined management fee.
Do you manage creative production?
I provide creative strategy and copy. You provide brand assets (photos, videos, product images). For clients who need creative production, I can recommend vetted creative partners who specialize in direct response social ads. The creative brief and testing strategy are always mine.
How do you handle iOS 14.5+ attribution loss?
The Meta Pixel and Conversions API (CAPI) running simultaneously give you the most complete picture post-iOS 14. I set up server-side tracking via CAPI for all managed accounts. For ecommerce, I also use Meta's Aggregated Event Measurement and configure the most important events within the 8-event limit per domain.
What creative formats do you recommend?
In 2026, short-form video (15–30 seconds) and user-generated content (UGC) formats consistently outperform polished brand videos in Meta Ads. Static image ads still perform well for direct response with strong offer copy. I test multiple formats systematically rather than committing to one.
How do you structure the Meta Ads funnel?
Top of funnel: broad or interest-based audience (or Advantage+ audiences) with awareness/consideration creative. Middle: retargeting website visitors, video viewers, and engaged audiences. Bottom: retargeting cart abandoners and product viewers with conversion-focused copy and urgency. Each stage has different creative, objective, and bid strategy.
Can Meta Ads work for B2B lead generation?
Yes, though B2B is harder on Meta than LinkedIn or Google. Meta works best for B2B when the offer is specific and low-friction (free audit, free trial, webinar) and the company size or job title targeting is precise. The cost-per-lead is typically higher than Google Ads for B2B, but the volume potential is larger.
What does a monthly Meta Ads report include?
Spend, impressions, click-through rate, cost per click, cost per purchase/lead, ROAS, and creative performance breakdown. Audience analysis showing which targeting is performing best. Creative fatigue flags. When an ad set needs fresh creative. Specific recommendations for the next month.
Next Step

Let's review your current Meta Ads performance.

A 30-minute call to assess your campaigns, identify quick wins, and determine whether professional management will pay for itself.

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