Google Ads Management · From $997/mo + 15% Ad Spend

Google Ads That Pay
For Themselves — Immediately.

ROI-focused PPC management for ecommerce and lead generation. Campaign structure, bid strategy, Shopping campaigns, and continuous optimisation for US and UK markets.

Book a Strategy Call

Google Ads management by Luciano Bonanno focuses entirely on revenue per dollar spent. Pricing starts at $997/mo + 15% of monthly ad spend, with a minimum ad spend of $5,000/mo. With 18 years of experience running campaigns alongside SEO, I understand how paid and organic channels work together to maximize SERP ownership and minimize acquisition cost.

01

What You Get

—

Campaign Architecture & Setup

Proper campaign and ad group structure that separates brand, non-brand, and competitor terms. Correct match type strategy (exact for high-intent, broad match modifier for discovery). Negative keyword lists built from day one to prevent wasted spend on irrelevant queries. For new accounts, full setup included in month 1.

—

Search Campaign Management

Responsive search ads (RSAs) with systematic copy testing. Bid strategy selection and management. Manual CPC for precise control in lower-spend accounts, Target ROAS or Target CPA smart bidding for accounts with sufficient conversion data. Weekly bid adjustments based on performance signals.

—

Shopping & Performance Max (Ecommerce)

Feed optimization in Google Merchant Center. Title structure, custom labels for margin tiering, and attribute completeness. PMAX campaign management with audience signals, creative assets, and budget allocation. Standard Shopping for granular category-level control.

—

Landing Page Analysis

Paid traffic is worthless if the landing page does not convert. I review and provide specific recommendations for every landing page receiving significant paid traffic. Messaging alignment, CTA clarity, page speed, and trust signals. I do not control your CRO, but I hold it accountable.

—

Audience & Remarketing

Customer list upload and audience segmentation. Remarketing campaigns for cart abandoners, product viewers, and past purchasers. RLSA (Remarketing Lists for Search Ads) to bid higher for high-intent return visitors. Lookalike audience targeting where applicable.

—

Monthly Reporting

Cost, clicks, conversions, ROAS, and cost-per-acquisition by campaign. Quality Score trends. Impression share and auction insights. Bid strategy changes made and why. Specific actions for the coming month. No dashboards with 50 metrics and no context. Only what matters for your P&L.

02

My Approach to Google Ads

The most common Google Ads failure mode I see in new accounts is structural: campaigns built around broad match keywords with no negative lists, ad groups containing ten unrelated keywords, and smart bidding enabled before the account has enough conversion data. The algorithm cannot optimize without signal, and garbage structure produces garbage signal.

My first act on any new account is an architectural audit. I review the full campaign and ad group structure, keyword match types, search term reports (to identify wasted spend and negative keyword opportunities), Quality Scores, and landing page relevance. For most accounts, this audit identifies 20–40% of spend that is being wasted on irrelevant traffic or low-quality keyword expansions.

For ecommerce, I treat Google Shopping and Performance Max as the primary revenue drivers and Search as a supplementary brand and competitor capture mechanism. Feed quality is the biggest lever most ecommerce brands ignore. Optimizing product titles and custom labels in Merchant Center can improve ROAS by 30–50% without changing a single bid.

I also use Google Ads data to inform SEO strategy and vice versa. The keywords that convert best in paid search are the keywords that deserve SEO investment. The organic rankings that generate strong branded search volume reduce the cost of brand defense in Google Ads. These channels work in concert, and I manage both with that synergy in mind.

Attribution is set up correctly from day one. Data-driven attribution (when conversion volume allows) distributes credit across the full click path, not just the last click. This gives you an accurate picture of how Google Ads is contributing to your revenue, not an inflated last-click number that makes PPC look better than it is.

03

Pricing

Management Fee
From $997/mo
+ 15% ad spend · minimum ad spend $5,000/mo
Covers ongoing campaign management, bid optimisation, copy testing, feed management for ecommerce, and monthly reporting.
Get Started
One-Time Option
Google Ads Audit
$500
one-time
Full account review: campaign structure, Quality Scores, wasted spend identification, negative keyword gaps, audience analysis, and a prioritised action plan you own.
Book Audit
04

Who This Is For

My Google Ads management is designed for ecommerce stores and lead generation businesses spending $5,000–$100,000/mo on Google Ads. At this spend level, professional management pays for itself many times over through improved ROAS and eliminated wasted spend.

I work best with accounts that have clear conversion tracking in place (or are willing to set it up in month 1), a landing page or product page that converts at a reasonable rate, and a product or service with sufficient search volume in the US or UK market. If your product has no Google search demand, SEO and Ads will struggle equally, and I will tell you that upfront rather than take your money.

05

Frequently Asked Questions

How do you charge for Google Ads management?
From $997/mo + 15% of monthly ad spend, with a minimum ad spend of $5,000/mo. This aligns my incentives with yours: when your campaigns perform better and you increase spend, my fee reflects the additional management complexity. There are no hidden setup fees. The first month includes full account audit or setup.
What is your minimum ad spend?
I work with accounts spending $5,000/mo or more. Below this threshold, the management complexity-to-spend ratio does not justify the investment in professional management. If you are below $5,000/mo and want to test Google Ads, I recommend starting with a lower-touch setup first.
Do you manage Shopping campaigns for ecommerce?
Yes. Performance Max and Shopping campaigns are a core part of my ecommerce Google Ads work. I manage feed optimization (titles, descriptions, custom labels), bidding strategy, and audience signals for PMAX. I also manage Standard Shopping for more granular control over specific product categories.
How long before I see results?
Google Ads can show results within the first 30 days, unlike SEO. However, the first month is typically a learning phase where smart bidding algorithms calibrate. Months 2–3 are usually when you see the full performance impact of a well-structured campaign. I set realistic expectations upfront for each account.
Do you handle the creative (ad copy)?
Yes. For Search campaigns, I write and test multiple ad variations using responsive search ads (RSAs) with systematic A/B testing. For Display and Performance Max, I provide creative direction and copy. You provide brand assets or I can source them. Ad copy testing is built into the monthly management process.
How do you measure ROAS and attribution?
I set up GA4 with proper ecommerce or lead conversion tracking, import goals into Google Ads, and use data-driven attribution where spend is sufficient. Monthly reports show cost, ROAS, conversion rate by campaign, impression share, and the specific bid strategy changes made. You see every dollar spent and every dollar returned.
Can you audit my existing account?
Yes. A Google Ads audit ($500) covers: campaign structure and naming conventions, Quality Score analysis, audience targeting, bidding strategy, wasted spend identification, negative keyword gaps, and a prioritised action plan. This is separate from ongoing management and gives you full ownership of the findings.
Do you work with Google Ads alongside SEO?
Yes, and this is where the real synergy happens. Paid and organic together let you own the SERP at multiple positions. For new sites or new product launches, Google Ads provides immediate traffic while SEO builds. I use paid search data (winning keywords, ad copy performance) to inform the SEO content strategy, and vice versa.
Next Step

Let's audit your current Google Ads account.

A 30-minute call to review your current campaigns, identify waste, and determine the highest-ROI actions for your specific account.

Book a Strategy Call →