Shopify & WooCommerce
SEO That Drives Revenue.

Most ecommerce brands come to me after experiencing one of two scenarios: their traffic grew but revenue did not, or their traffic simply plateaued despite publishing content consistently. Both are solvable, and both usually trace back to the same root cause. Treating SEO as a content volume game rather than a system architecture problem.

Ecommerce SEO has a unique complexity that general-purpose SEO consultants often miss. A Shopify store with 5,000 products can easily generate 50,000 URLs through faceted navigation (colour filters, size filters, sort orders), all competing with each other and diluting crawl budget. Meanwhile, the category pages that should be ranking for high-intent terms are thin, just product grids with no content. Because the merchant correctly prioritized conversion rate over SEO.

My approach starts by separating what should be indexed (category pages, product pages, buying guides) from what should not (faceted navigation, session parameters, pagination). This single intervention. Correctly managing crawl budget. Often produces measurable ranking improvements within 60 days, before a single piece of new content is written.

The second phase is category page authority. I write unique, substantive content for every primary category page. Content that answers the buyer's questions at that stage of the funnel, not generic keyword-stuffed paragraphs. A category page for "women's silk blouses" should explain what to look for in silk quality, how to care for the fabric, and why your specific selection stands apart. This is the content that ranks and converts.

The third phase is long-tail product content. Buying guides, gift guides, and comparison pages capture mid-funnel queries that your product pages cannot rank for. These pages drive significant revenue because they capture buyers who are actively researching. The highest-converting traffic segment in ecommerce.

Throughout all phases, I build structured data that makes your products eligible for rich snippets: star ratings, price, availability, and merchant listings in Google's Shopping Graph. In 2026, appearing in Google's AI-generated shopping recommendations is increasingly important, and it is driven by the same schema signals that power traditional rich snippets.

Everything is measured at the revenue level. I integrate GA4 ecommerce tracking so you can see exactly how much organic revenue each category, content piece, and keyword cluster is generating. Monthly reports include organic revenue attribution, not just traffic charts.

My ecommerce SEO service is designed for Shopify and WooCommerce stores that have a working product-market fit but are not yet capturing their share of organic search traffic. Typically these are stores doing $500K–$10M annually in revenue, with enough catalog depth to justify a serious SEO investment.

You are the right fit if you are frustrated with paid ads dependency and want to build an organic channel that compounds over time. Or if you have a large catalog that is technically indexed but not ranking because of duplicate content and thin pages. Or if you operate in a vertical where competitors are ranking on category-level terms that are worth millions in revenue.

I work primarily with US and UK market ecommerce brands. I have specific expertise in luxury goods, specialty consumer goods, and high-consideration purchase categories where content quality and brand authority make a measurable difference in both rankings and conversion rates.