Shopify & WooCommerce
SEO That Drives Revenue.

Most ecommerce brands reach me after one of two situations: traffic grew but revenue did not, or traffic plateaued despite a steady content output. Both trace back to the same root problem — treating SEO as a content volume exercise rather than a site architecture decision.

Ecommerce SEO has a layer of complexity that generalist consultants consistently underestimate. A Shopify store with 5,000 products generates 50,000 crawlable URLs through faceted navigation alone — color filters, size filters, sort orders — all competing with each other and bleeding crawl budget. The category pages that should be ranking for high-intent commercial terms are product grids with no content. Not because the merchant neglected SEO, but because they correctly prioritized conversion rate over organic structure.

My first intervention is always crawl architecture: separating what deserves to be indexed from what should not be. Category pages, product pages, buying guides — yes. Faceted navigation permutations, session parameters, sort-order URLs — no. Getting this right alone often produces measurable ranking improvements within 60 days, before any new content is written.

The second phase is category content. I write substantive copy for every primary category page — content that answers what buyers are actually asking at that point in their research, not keyword-padded filler. A category page for women's silk blouses should explain what to look for in silk weight, how to assess seam quality, and what distinguishes your selection from a generic department store. That kind of page ranks and sells; a product grid does neither.

The third phase is mid-funnel content — buying guides, gift guides, and comparison pages that capture the research queries your product pages are structurally unable to rank for. These pages pull buyers in before they have decided on a product, route them into the right category, and convert at a rate that often surprises stores that have only ever optimized for bottom-funnel terms.

Shopify and WooCommerce stores with an established product range that have not yet built a meaningful organic channel. Typically stores doing $500K–$10M annually, with enough catalog depth that an investment in architecture and content makes economic sense.

The specific situations where this works well: stores that are running paid ads profitably but want an organic channel that does not reset to zero when the budget stops; stores with large catalogs that are technically indexed but not ranking because of duplicate content and thin category pages; stores in verticals where competitors hold category-level rankings worth significant revenue and the gap is an architecture problem, not a brand recognition problem.

I work primarily with US and UK ecommerce brands, with specific experience in luxury goods, specialty consumer goods, and high-consideration purchase categories where content quality and brand authority both affect rankings and conversion rate.