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About Luciano Bonanno · SEO Consultant, Ecommerce Specialist

18 years turning search into revenue.
This is what working with me actually looks like.

Most SEO retainers ship dashboards. I ship revenue attribution. If your current agency spends more time in Looker than in your CMS, you have probably already noticed. What I run is closer to embedded consulting: one consultant, full accountability, no account manager between your team and the work.

Book a Strategy Call

Working with me means direct access to a single consultant with 18 years of experience in ecommerce SEO, paid media (Google Ads, Meta Ads), and AI automation. No agency hierarchy, no junior team handing you a polished PDF every month. Engagement is retainer-based (from $3,500/mo) or project-based (from $1,500). I serve US, UK, and EU clients directly from Italy, in English, Italian, or Spanish.

01

What Working With Me Looks Like

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Direct access, not an account manager

Every call, every report, every Slack thread is with me. I do not run a junior team and put my name on their work. When you have a question about a SERP shift at 4 PM your time, you get a direct answer, not a ticket number and a 48-hour SLA.

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Ecommerce-first methodology

Eighteen years has meant most of my engagements are Shopify, WooCommerce, and BigCommerce. Product page optimization, faceted navigation handling, schema for products/reviews/merchants, programmatic SEO for catalogs of 10K+ SKUs. If you are not ecommerce, I can still help, but you will get the most value if your model includes a checkout.

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Revenue attribution, not just rankings

Rankings are a leading indicator. Revenue is the outcome. I measure success on what organic search contributed to your P&L this month versus last month, and versus the same period last year. Every recommendation I make ties to a specific revenue line or pipeline number.

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AI automation that replaces hours, not hype

I build n8n workflows that replace hours of manual work for ecommerce operators: product feed syncing across channels, review aggregation, abandoned-cart recovery sequences, content refresh triggers based on ranking decay. I also use Claude and Cursor daily in my own work for research and code review. AI is infrastructure, not a deliverable.

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Paid media that compounds organic gains

When I run Google Ads and Meta Ads alongside SEO for the same client, the combined intelligence is more useful than any single channel. Winning ad copy angles inform organic content briefs. High-converting keywords surface audience interests for retargeting. Single-channel clients consistently underperform multi-channel ones, and the data shows it.

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Time-zone-resilient delivery

Based in Italy, serving US East Coast, US Pacific, and UK. I structure my week to overlap meaningfully with US mornings and UK afternoons without asking you to take calls at 6 AM. Async updates in Slack, scheduled calls on a fixed cadence (typically biweekly), not on demand.

02

How I Got Here

I started in SEO in 2008, when Google Analytics was not standard, PageRank sculpting was a legitimate strategy, and the Penguin and Panda updates that would upend the industry were still years away. I was moonlighting as a web developer for local Italian businesses and noticed something obvious in retrospect: companies appearing first in Google search got exponentially more customers than those appearing second. That asymmetry became the career.

In 2013 I registered Cigno Technology Ltd in the UK and started taking on ecommerce, B2B, and SaaS clients across the US, UK, Italian, and Spanish markets. Over the next decade the results accumulated: a luxury ecommerce client reaching $606K in organic revenue over 12 months, a UK IT services company going from $12,340 to $36,280 monthly organic revenue while outranking Compare The Market and GoCompare, a specialty ecommerce brand generating $513K over 6 months on a GEO AI-first strategy. The campaigns gave me specific, hard-won knowledge of what actually moves revenue in organic search.

Between 2019 and 2023 I designed and built Dropship.ai, a SaaS platform that tracked 2M+ Shopify stores and processed 600M+ products daily for trend detection. The IP was acquired in 2023. Building it gave me firsthand engineering experience in SaaS architecture, large-scale data pipelines, and product-led growth. I still write code: n8n workflows for clients, Python scripts for analysis, Astro for this site.

In 2025 I founded SameAPI (sameapi.io) for AI referral tracking across ChatGPT, Gemini, Claude, and Perplexity. In 2026 I founded DeLeak.co, an anti-piracy enforcement platform for course creators. The consulting practice runs through all of it. I work directly with clients: no account managers, no junior teams, no proposal-of-the-month upsells.

I speak Italian natively, English fluently (near-native), and Spanish at a professional level. The combination matters because most ecommerce content and most SEO tooling default to English-only thinking, and the marginal gains in 2026 come from markets where English is not the default search language.

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Engagement Options

Monthly Retainer
From $3,500/mo
3-month minimum · scoped deliverables
Includes direct consultant access, monthly reporting tied to revenue attribution, biweekly strategy calls, async Slack support, and quarterly roadmap reviews. Best for ecommerce brands in active growth phase who want consistent senior-level attention rather than rotating junior deliverables.
Apply for Retainer
Project-Based
SEO Audit or Fixed Scope
From $1,500
one-time
Full ecommerce SEO audit, technical SEO overhaul, content migration, paid media audit, or AI automation buildout. Fixed deliverables, fixed timeline, no retainer required. Good starting point if you want to evaluate the work before committing to ongoing engagement.
Discuss a Project
04

Who This Is For

My work fits ecommerce brands doing $500K to $50M in annual revenue, SaaS startups with a defined ICP and a content-led growth motion, and B2B companies with a measurable lead-to-revenue loop. Most of my clients are in the US or UK, with EU founders occasionally working in Italian or Spanish. The common denominator is that they have outgrown the agency model and want direct access to a senior practitioner.

I am not a fit if you are shopping for $500/month retainers, if you want page-one rankings in 30 days as a deliverable, or if your business cannot attribute revenue back to the channels I work on. I am also not a fit for one-off projects with no strategic follow-through. If any of those descriptions match, there are cheaper providers who can probably help.

The best engagements start with a fit call where we both figure out whether the work is worth doing at all. If it is not, I will tell you. I have walked away from proposals I could have closed, and I expect to keep doing so.

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Tools & Stack

SEO & Analytics
AhrefsSEMrushScreaming FrogDataForSEOGoogle Search ConsoleGA4Microsoft ClarityHotjar
Development
PythonJavaScriptShopifyWordPressAstro
AI Tools
ClaudeClaude CodeChatGPTCursorGeminiAntigravityz.aiKimi k3
Automation
n8nZapierMake (Integromat)
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Frequently Asked Questions

What is your background?
I started in SEO in 2008 as a freelance web developer for small Italian businesses. In 2013 I founded Cigno Technology Ltd, a UK-registered consultancy. Between 2019 and 2023 I designed and built Dropship.ai, a SaaS platform that tracked 2M+ Shopify stores and processed 600M+ products for trend detection. The IP was acquired in 2023. In 2025 I founded SameAPI (AI referral tracking for ChatGPT, Gemini, Claude) and in 2026 DeLeak.co (anti-piracy for course creators). The consulting practice has run continuously through all of it.
Why do you focus on ecommerce?
Most of my revenue-producing work has been on Shopify, WooCommerce, and BigCommerce stores. Ecommerce has clear revenue attribution, which makes the work honest: did the change move revenue or not? I also work with SaaS and B2B lead generation, but ecommerce is where the bulk of my experience sits. If you sell products online and your catalog has more than 50 SKUs, that is probably the engagement where I add the most value.
Do you only work with ecommerce brands?
No. I also work with SaaS startups on organic growth and B2B companies on lead generation. The common thread is that I need to be able to attribute revenue or pipeline back to the work. Pure brand-awareness campaigns without a measurable conversion path are a poor fit for how I operate.
How do you handle communication across time zones?
I am based in Italy and primarily serve US and UK clients. I structure my week so that US East Coast mornings and UK afternoons overlap with my working hours. Async updates happen in Slack or email. Scheduled calls happen on a fixed cadence (usually biweekly), not on demand. No client has to take a 6 AM call to work with me.
Why do you work alone instead of building an agency?
Because the work quality I want to deliver does not scale through junior hires. I have watched agencies grow to 50+ people and the output gets diluted. My client load is intentionally capped at a number I can serve well myself. When I am full, I say so. I would rather have a handful of clients getting solid results than twenty clients getting acceptable ones.
What is your SEO philosophy?
Data beats opinions. I have no attachment to tactics that do not produce measurable revenue. In 18 years I have watched dozens of strategies cycle from best practice to penalty risk. The only consistent pattern across algorithm updates is that Google rewards content and sites that genuinely serve users. Everything else is temporary arbitrage. Rankings matter as a leading indicator, but the metric I report against is revenue attribution, not position.
Do you offer AI automation separately from SEO?
Yes. I build n8n workflows that replace hours of manual work for ecommerce operators: product feed syncing across channels, review aggregation, abandoned-cart recovery, content refresh triggers based on ranking decay. I also use Claude and Cursor daily in my own consulting work for research and code review. AI is infrastructure in my engagements, not a separate deliverable to upsell.
What does a typical engagement look like?
Most engagements start with a 30-minute fit call, then a fixed-scope audit or a 90-day pilot. After the pilot, we either move into a monthly retainer or end the engagement. Monthly retainers start at $3,500/mo and are scoped to specific deliverables. Project-based work (audits, migrations, technical overhauls) starts at $1,500. I do not offer open-ended hourly work or $500/month retainers; the economics do not allow for the quality of work I want to deliver.
Next Step

Let's figure out if I'm the right fit for your situation.

A 30-minute call. Honest assessment of whether the engagement makes sense, what the realistic revenue impact looks like, and what I would do first if we move forward.

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